Effective Date: November 21st, 2025
Last Updated: November 21st, 2025

1. Introduction

We at Atlantic Machinery Supply Inc. (“Company”, “we”, “us”, or “our”) respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website https://amsinc.ca (the “Site”) or otherwise interact with us. By accessing or using the Site, you consent to the collection and use of your information as described in this policy.

2. What Information We Collect

We may collect the following types of personal information:

• Contact information: name, email address, phone number, company name, job title, postal address.
• Business information: company/organization name, business sector, equipment needs or inquiries.
• Technical information: IP address, browser type and version, operating system, pages visited on the Site, time spent on pages, referral URLs, and other standard analytics data.
• Transactional information: if you request a quote, place an order or enter into a service agreement, we may collect payment details (through a third-party payment processor), billing address, shipping address, and order history.
• Communication information: any information you provide when contacting us via the Site (via contact form, email, telephone) including the content of your communications.

3. How We Use Your Information

We use your personal information for the following purposes:

• To respond to your enquiry, provide quotes, fulfil your requests, process orders, provide customer support and services.
• To manage our business relationship with you (if you become a customer), including billing, shipping, contract fulfilment, service scheduling, training, maintenance or repairs.
• To send you administrative information about your account, the Site, and changes to our terms or policies.
• To send you marketing and promotional communications, where permitted by law, about our products, services, events and special offers. You may opt out of such communications at any time (see Section 8).
• To analyze usage of the Site, improve its content and functionality, develop new products/services, and improve our marketing and business processes.
• To comply with legal obligations and protect our rights, property or safety and the rights, property or safety of others.

4. Legal Basis for Processing

Where applicable (e.g., under Canadian privacy law or GDPR if relevant), we will process your personal data only when we have a legal basis to do so, such as:

• Your consent (you have given your consent).
• Performance of a contract with you (e.g., you request a machine, we deliver it).
• Compliance with a legal obligation.
• Our legitimate interests (such as improving and operating our business, ensuring network security), provided your rights do not override those interests.

5. Disclosure of Your Information

We may disclose your personal information:

• To our affiliates, subsidiaries and corporate partners.
• To service providers, contractors and other third parties who perform functions on our behalf (for example: payment processors, shipping/logistics firms, IT hosting providers, marketing services).
• To professional advisors (such as legal, accounting or insurance advisors).
• To comply with a legal obligation, respond to a court order or government request, or protect our rights, property or safety or that of our employees, customers or others.
• In connection with a business transaction such as a merger, acquisition, sale of assets or financing, in which case your information may be transferred as part of the transaction.
• With your consent or at your direction.

6. Data Retention

We will retain your personal information only as long as necessary for the purposes set out in this Privacy Policy unless a longer retention is required by law or necessary for legitimate business purposes (such as defending legal claims). After this period, we will delete, anonymize, or otherwise securely dispose of your information.

7. Data Security

We use reasonable administrative, technical and physical safeguards to protect your personal information from unauthorized access, use or disclosure. However, no internet transmission or electronic storage is completely secure; we cannot guarantee absolute security.

8. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights with respect to your personal information:

• The right to access the personal information we hold about you.
• The right to request correction or deletion of your personal information.
• The right to object to or restrict certain processing of your personal information.
• The right to withdraw your consent at any time (if processing is based on consent) without affecting the lawfulness of processing before withdrawal.
• The right to opt-out of marketing communications.
• If you are a resident in a jurisdiction with data portability rights, you may request a copy of your data in a machine-readable format.

To exercise any of these rights, please contact us as indicated in Section 10. We may require verification of your identity before fulfilling your request.

9. Cookies & Other Tracking Technologies

We and our third-party providers may use cookies, web beacons, pixels, and similar technologies to collect technical information and to analyse trends, administer the Site, track users’ movements around the Site, and gather demographic information about our user base. You may set your browser to refuse cookies, but this may prevent you from using certain features of the Site.

10. Contact Us

If you have any questions or wish to exercise your rights, you may contact us as follows:

Atlantic Machinery Supply Inc.
Address: 3-97 Newkirk Rd., Richmond Hill, ON L4C 3G4, Canada amsinc.ca+1
Tel: +1 (905) 883-8887 amsinc.ca+1
Email: info@amsinc.ca (or the specific address listed on our Site) amsinc.ca

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page and post the updated policy on the Site. We encourage you to review this page periodically to stay informed of how we are protecting your information.

12. International Transfers

If you are located outside Canada, your personal information may be transferred to and processed in Canada (and/or other jurisdictions) where our operations, service providers or affiliates are located. By using the Site or providing information to us, you consent to such transfers.

13. Children’s Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal information from children under this age. If we become aware that we have collected personal information from a child under 16, we will take steps to delete it as soon as possible.

14. Third-Party Links

The Site may contain links to third-party websites, plug-ins and applications. Once you leave our Site, we are not responsible for the privacy practices of those other sites. We encourage you to read the privacy policies of each website you visit.